Beauty
Amazing Lash Studio Franchise
A beauty franchise operating standalone studios offering semi-permanent lash extensions, eyebrow services, facial waxing, and related beauty treatments. One of several membership-based studio brands under the Xponential Fitness portfolio (alongside Pure Barre and StretchLab, also in this dataset), part of the eyelash-extension salon boom of the 2010s.
Disclosed in the FDD's litigation section (Item 3)
This franchise's FDD discloses an active arbitration (filed October 2025) with a terminated franchisee, who has filed counterclaims alleging fraud in the inducement, an undisclosed royalty deferral arrangement, and improper termination. These are allegations in an unresolved case, not proven findings -- California DFPI itself shows no action on file against this franchisor (unlike sibling Xponential Fitness brands Pure Barre and StretchLab, also in this dataset, which ARE named in a real 2024 DFPI Consent Order -- Amazing Lash Franchise, LLC is not a party to that order). Item 3 litigation disclosures like this are a standard, federally required part of every FDD; read the full disclosure in the current FDD before drawing conclusions.
Every franchisor has to file a document called an FDD before they can legally sell you a franchise. Buried in it are the two things a sales rep won't volunteer: what you'll actually spend to open, and whether existing locations are opening or closing. That's what's below, pulled straight from Amazing Lash Studio's own filing.
What it costs to open
From the filing's investment breakdown -- not a "starting at" number a sales rep quoted you.
Franchise fee
$50,000
Total to open
$484,684–$770,754
Ongoing royalty
6% of gross sales
What you'd actually spend, over time
The upfront cost is only part of it. Plug in what you expect a location to bring in, and see the real total once royalties over a few years are added on top.
Defaulted to a rough beauty industry average, not a figure from Amazing Lash Studio's own FDD -- change it to your own estimate.
Total cost of ownership over 5 years
$634,684 – $920,754
Startup investment
$484,684–$770,754
Royalty per year (6%)
$30,000
Total royalty, 5yr
$150,000
When would you break even?
Revenue alone doesn't tell you this -- it depends on what's left after rent, labor, and everything else. Amazing Lash Studio's FDD doesn't disclose a reliable profit figure (most franchisors don't), so this starts from a typical beauty profit margin (~10%) and applies it to the revenue you entered above -- adjust the percentage to your own realistic estimate.
Defaulted to a general beauty industry benchmark, not a figure from Amazing Lash Studio's own filing -- this is a starting point to adjust, not a promise about what franchisees actually make.
At that profit, you'd break even in about
9.7–15.4 years
Weigh that payback period against what you already know: Amazing Lash Studio is currently losing locations. A long payback period on a shrinking brand is a very different bet than the same payback period on a growing one.
Is Amazing Lash Studio actually growing?
Franchisors have to report, every year, how many locations opened, closed, or changed hands. Most franchise sites never show you this. Here it is:
Locations opened vs. closed, by year
ShrinkingFrom Item 20 of Amazing Lash Studio's FDD, the section franchisors use to disclose real openings and closings.
| Year | Franchised units, start | Franchised units, end | Net change |
|---|---|---|---|
| 2023 | 276 | 263 | -13 |
| 2024 | 263 | 202 | -61 |
| 2025 | 202 | 166 | -36 |
Most recent year (2025): lost 36 franchised units, ending the year at 166 total.
What you're actually signing up for
The cost and growth numbers above are only part of the picture. These three FDD items are the ones a prospective franchisee tends to weigh most heavily once they're past the sticker price.
Training & ongoing support (Item 11)
Initial training covers up to three people traveling to a Franchisee Training Studio for about three days, plus a separately trained Lash Stylist Trainer attending a ~5-day LST program, plus roughly two weeks of on-site stylist training before opening. Ongoing support is comparatively limited by comparison: general guidance "as we deem appropriate" and administration of the Brand Marketing Fund, with no further guaranteed ongoing services.
Territory protection (Item 12)
Territory protection here is real but geographically small: a "Protected Area" typically a 1.5-mile radius (or a 50,000-population radius in dense areas) around the studio. Outside it, the franchisor keeps sweeping rights -- including the right to operate other studios or brands inside "Captive Market Locations" like airports, malls, and college campuses that happen to fall within the Protected Area's own boundaries.
Renewal & termination terms (Item 17)
10-year initial term, one renewal option for another 10 years (new agreement may differ materially, plus renewal fee and remodel). Notably, unlike most franchises in this dataset, the FDD states the franchisor CAN terminate without cause simply by providing notice -- a real, less franchisee-favorable term worth flagging plainly. A 2-year post-termination non-compete applies within 3 miles of the studio or any other location, and arbitration is seated within 50 miles of the franchisor's HQ (currently Denver, Colorado).
How Amazing Lash Studio compares to other Beauty franchises
Across the 10 beauty franchises we've hand-verified so far, the typical range to open runs $558,727–$886,877, with royalties averaging around 5.9% of gross sales (based on the 9 of them that charge a flat %-of-revenue royalty).
$601,695–$760,254 · 6% royalty
Great Clips$183,400–$394,400 · 6% royalty
Supercuts$185,930–$323,460 · 6% royalty
Sport Clips$236,800–$580,500 · 6% royalty
European Wax Center$327,600–$836,950 · 6% royalty
Massage Envy$695,870–$1,046,506 · 6% royalty
Heights Wellness Retreat$472,199–$551,771 · 6% royalty
Phenix Salon Suites$1,217,136–$1,664,822 · non-%-of-revenue royalty
Sola Salon Studios$1,181,960–$1,939,349 · 5.5% royalty
Amazing Lash Studio Franchise FAQ
How much does it cost to franchise a Amazing Lash Studio?
Based on Amazing Lash Studio's own FDD, total initial investment to open one location runs $484,684–$770,754, including the $50,000 franchise fee. California DFPI Registration Renewal, App ID APP00004696, filed 4/2/2026, effective 5/28/2026.
What is the Amazing Lash Studio franchise fee and royalty rate?
The initial franchise fee is $50,000, and the ongoing royalty is 6% of gross sales, per the filing on record.
Is the Amazing Lash Studio franchise growing or shrinking?
Shrinking. Across 2023–2025, Amazing Lash Studio lost a net 110 franchised locations, per its own annual FDD filings.
Keep going
- Amazing Lash Studio and Heights Wellness Retreat are both beauty franchises; Heights Wellness Retreat's total investment starts about $12,485 lower than Amazing Lash Studio's. Heights Wellness Retreat Franchise
- Amazing Lash Studio and Hand and Stone Massage and Facial Spa are both beauty franchises; Amazing Lash Studio's total investment starts about $117,011 lower than Hand and Stone Massage and Facial Spa's. Hand and Stone Massage and Facial Spa Franchise
Where this came from: California DFPI Registration Renewal, App ID APP00004696, filed 4/2/2026, effective 5/28/2026. You can pull the same filing yourself from the California DFPI's public franchise search. Filed 2026-04-02. None of this is investment advice -- get the franchisor's current FDD and talk to a real attorney or accountant before you sign anything.
If you see a different unit count elsewhere: franchisors only have to refile their FDD annually, so the numbers here can run 6–18 months behind a franchisor's own real-time marketing claims -- which often aren't independently verified, and sometimes count signed-but-not-yet-open locations. A gap isn't necessarily an error on either side; it's two different snapshots in time from two different sources.