Fitness
Pure Barre Franchise
A boutique fitness franchise offering barre-based group exercise classes combining ballet, Pilates, and strength-training movements, franchised as standalone studios. Credited with popularizing the barre workout format nationally; part of the same Xponential Fitness portfolio as Amazing Lash Studio and StretchLab, also in this dataset.
On record with state regulators
California DFPI entered a Consent Order (dated November 4, 2024) against Xponential Fitness, Inc. and numerous affiliated franchisor entities -- including PB Franchising, LLC (also known as Pure Barre Franchising, LLC), PB Franchise, LLC, and PB Franchising SPV, LLC -- finding that Item 7 investment costs were understated, that Item 19 financial-performance claims were made outside the FDD without required disclosure, and that Xponential failed to disclose it offered a lower-cost, direct-to-consumer "XPASS" membership competing with franchisee revenue. Respondents paid a $450,000 penalty, jointly and severally, without admitting or denying the findings. Check the DFPI public record directly for the full consent order.
Disclosed in the FDD's litigation section (Item 3)
This franchise's FDD discloses several pending or recent legal matters: an arbitration filed July 2024 by a terminated franchisee seeking $299,999 and alleging fraud and breach of contract (Pure Barre has filed a counterclaim; a hearing is scheduled for February 2027); a separate arbitration alleging false Item 19 financial performance representations; and a class action naming Pure Barre alongside several sibling Xponential Fitness brands that has reached a $2.15 million settlement, still pending court approval. These are allegations and a proposed settlement, not proven findings against this specific brand. Item 3 litigation disclosures like this are a standard, federally required part of every FDD; read the full disclosure in the current FDD before drawing conclusions.
Every franchisor has to file a document called an FDD before they can legally sell you a franchise. Buried in it are the two things a sales rep won't volunteer: what you'll actually spend to open, and whether existing locations are opening or closing. That's what's below, pulled straight from Pure Barre's own filing.
What it costs to open
From the filing's investment breakdown -- not a "starting at" number a sales rep quoted you.
Franchise fee
$60,000
Total to open
$445,299–$736,465
Ongoing royalty
7% of gross sales
What you'd actually spend, over time
The upfront cost is only part of it. Plug in what you expect a location to bring in, and see the real total once royalties over a few years are added on top.
Defaulted to a rough fitness industry average, not a figure from Pure Barre's own FDD -- change it to your own estimate.
Total cost of ownership over 5 years
$690,299 – $981,465
Startup investment
$445,299–$736,465
Royalty per year (7%)
$49,000
Total royalty, 5yr
$245,000
When would you break even?
Revenue alone doesn't tell you this -- it depends on what's left after rent, labor, and everything else. Pure Barre's FDD doesn't disclose a reliable profit figure (most franchisors don't), so this starts from a typical fitness profit margin (~15%) and applies it to the revenue you entered above -- adjust the percentage to your own realistic estimate.
Defaulted to a general fitness industry benchmark, not a figure from Pure Barre's own filing -- this is a starting point to adjust, not a promise about what franchisees actually make.
At that profit, you'd break even in about
4.2–7.0 years
Weigh that payback period against what you already know: Pure Barre is currently losing locations. A long payback period on a shrinking brand is a very different bet than the same payback period on a growing one.
Is Pure Barre actually growing?
Franchisors have to report, every year, how many locations opened, closed, or changed hands. Most franchise sites never show you this. Here it is:
Locations opened vs. closed, by year
FlatFrom Item 20 of Pure Barre's FDD, the section franchisors use to disclose real openings and closings.
| Year | Franchised units, start | Franchised units, end | Net change |
|---|---|---|---|
| 2023 | 611 | 615 | +4 |
| 2024 | 615 | 617 | +2 |
| 2025 | 617 | 617 | +0 |
Most recent year (2025): gained 0 franchised units, ending the year at 617 total.
What you're actually signing up for
The cost and growth numbers above are only part of the picture. These three FDD items are the ones a prospective franchisee tends to weigh most heavily once they're past the sticker price.
Training & ongoing support (Item 11)
Initial training covers the franchisee (or Operating Principal) and Designated Manager through a proprietary Initial Training Program at the franchisor's HQ or a designated facility, plus a separate Pure Barre Classic Training Program for instructors, backed by a ~17-module, 163-page Learning Management System. Ongoing support includes up to 5 additional days per year of training available on request (cost scales with how much is used), plus field evaluation via inspections, surveys, and secret-shopper reports.
Territory protection (Item 12)
Designated Territory sized to a minimum 15,000-population area, not exclusive against the franchisor's own future brands or distribution channels. A real, notable condition: franchisees must hit a Minimum Monthly Gross Sales Quota ($10,000 by year 1, $15,000 by year 2+) or face mandatory corrective training -- and missing the quota for a trailing 36 months is real grounds for termination, not just a soft target.
Renewal & termination terms (Item 17)
10-year initial term, one renewal option for another 10 years (successor fee $10,000, new agreement may differ materially). The franchise agreement explicitly does not allow franchisor termination without cause. A 2-year post-termination non-compete applies within 10 miles of the studio or any other location. Dispute resolution is mediation/arbitration via JAMS within 50 miles of the franchisor's HQ (currently Irvine, California) -- notably franchisee-favorable relative to other entries in this dataset, since that's in-state for a California-based franchisee rather than a distant out-of-state forum.
How Pure Barre compares to other Fitness franchises
Across the 10 fitness franchises we've hand-verified so far, the typical range to open runs $490,262–$1,286,375, with royalties averaging around 7.3% of gross sales (based on the 9 of them that charge a flat %-of-revenue royalty).
$764,577–$1,104,920 · 8% royalty
StretchLab$271,037–$814,192 · 8% royalty
Anytime Fitness$539,329–$905,482 · 8% royalty
Club Pilates$403,289–$1,029,811 · 8% royalty
Burn Boot Camp$291,145–$678,003 · 6% royalty
Planet Fitness$1,282,500–$5,386,000 · 7% royalty
The Joint Chiropractic$254,250–$520,800 · 7% royalty
F45 Training$362,300–$857,700 · 7% royalty
Hotworx$288,890–$830,380 · non-%-of-revenue royalty
Pure Barre Franchise FAQ
How much does it cost to franchise a Pure Barre?
Based on Pure Barre's own FDD, total initial investment to open one location runs $445,299–$736,465, including the $60,000 franchise fee. California DFPI Registration Renewal, App ID APP00005042, filed 4/17/2026, effective 6/1/2026. FDD issuance date April 17, 2026.
What is the Pure Barre franchise fee and royalty rate?
The initial franchise fee is $60,000, and the ongoing royalty is 7% of gross sales, per the filing on record.
Is the Pure Barre franchise growing or shrinking?
Flat. Pure Barre's franchised unit count didn't change on net across 2023–2025, per its own annual FDD filings.
Keep going
- Pure Barre and Club Pilates are both fitness franchises; Club Pilates's total investment starts about $42,010 lower than Pure Barre's. Club Pilates Franchise
- Pure Barre and F45 Training are both fitness franchises; F45 Training's total investment starts about $82,999 lower than Pure Barre's. F45 Training Franchise
Where this came from: California DFPI Registration Renewal, App ID APP00005042, filed 4/17/2026, effective 6/1/2026. FDD issuance date April 17, 2026. You can pull the same filing yourself from the California DFPI's public franchise search. Filed 2026-04-17. None of this is investment advice -- get the franchisor's current FDD and talk to a real attorney or accountant before you sign anything.
If you see a different unit count elsewhere: franchisors only have to refile their FDD annually, so the numbers here can run 6–18 months behind a franchisor's own real-time marketing claims -- which often aren't independently verified, and sometimes count signed-but-not-yet-open locations. A gap isn't necessarily an error on either side; it's two different snapshots in time from two different sources.