Fitness
StretchLab Franchise
A one-on-one and group assisted-stretching studio franchise offering flexibility, mobility, and recovery services led by trained Flexologists, franchised as standalone studios. Part of the Xponential Fitness portfolio (alongside Pure Barre and Amazing Lash Studio, also in this dataset) and one of the first brands to franchise the assisted-stretching category at scale.
On record with state regulators
California DFPI entered a Consent Order (dated November 4, 2024) against Xponential Fitness, Inc. and numerous affiliated franchisor entities -- including Stretch Lab Franchise, LLC and Stretch Lab Franchise SPV, LLC -- finding that Item 7 investment costs were understated, that Item 19 financial-performance claims were made outside the FDD without required disclosure, and that Xponential failed to disclose it offered a lower-cost, direct-to-consumer "XPASS" membership competing with franchisee revenue. Respondents paid a $450,000 penalty, jointly and severally, without admitting or denying the findings. Check the DFPI public record directly for the full consent order.
Disclosed in the FDD's litigation section (Item 3)
The FDD discloses a pending arbitration: a former Toronto-area area developer/franchisee filed a claim against Stretch Lab Franchise, LLC seeking approximately CAD $3,000,000, alleging violations of Ontario's Arthur Wishart Act and related claims arising from the termination of its franchise agreements. The FDD also discloses several lawsuits involving sibling Xponential Fitness brands (AKT, Row House, CycleBar, BFT, Rumble, Yoga Six) under a 'Pending Actions Involving Parent, Predecessor or Affiliate' section -- none of those name a Stretch Lab entity as a defendant.
Every franchisor has to file a document called an FDD before they can legally sell you a franchise. Buried in it are the two things a sales rep won't volunteer: what you'll actually spend to open, and whether existing locations are opening or closing. That's what's below, pulled straight from StretchLab's own filing.
What it costs to open
From the filing's investment breakdown -- not a "starting at" number a sales rep quoted you.
Franchise fee
$60,000
Total to open
$271,037–$814,192
Ongoing royalty
8% of gross sales
What you'd actually spend, over time
The upfront cost is only part of it. Plug in what you expect a location to bring in, and see the real total once royalties over a few years are added on top.
Defaulted to a rough fitness industry average, not a figure from StretchLab's own FDD -- change it to your own estimate.
Total cost of ownership over 5 years
$551,037 – $1,094,192
Startup investment
$271,037–$814,192
Royalty per year (8%)
$56,000
Total royalty, 5yr
$280,000
When would you break even?
Revenue alone doesn't tell you this -- it depends on what's left after rent, labor, and everything else. StretchLab's FDD doesn't disclose a reliable profit figure (most franchisors don't), so this starts from a typical fitness profit margin (~15%) and applies it to the revenue you entered above -- adjust the percentage to your own realistic estimate.
Defaulted to a general fitness industry benchmark, not a figure from StretchLab's own filing -- this is a starting point to adjust, not a promise about what franchisees actually make.
At that profit, you'd break even in about
2.6–7.8 years
Weigh that payback period against what you already know: StretchLab is opening more locations. A long payback period on a shrinking brand is a very different bet than the same payback period on a growing one.
Is StretchLab actually growing?
Franchisors have to report, every year, how many locations opened, closed, or changed hands. Most franchise sites never show you this. Here it is:
Locations opened vs. closed, by year
GrowingFrom Item 20 of StretchLab's FDD, the section franchisors use to disclose real openings and closings.
| Year | Franchised units, start | Franchised units, end | Net change |
|---|---|---|---|
| 2023 | 283 | 428 | +145 |
| 2024 | 428 | 485 | +57 |
| 2025 | 485 | 486 | +1 |
Most recent year (2025): gained 1 franchised units, ending the year at 486 total.
What you're actually signing up for
The cost and growth numbers above are only part of the picture. These three FDD items are the ones a prospective franchisee tends to weigh most heavily once they're past the sticker price.
Training & ongoing support (Item 11)
Initial training is a proprietary program typically lasting 2-3 business days at StretchLab's Irvine, CA headquarters (or another designated location), free of charge for the owner/operator and one designated manager. Ongoing support is comparatively light and largely discretionary: the FDD commits only to "continuing advisory assistance ... as we deem fit," plus optional additional training at the franchisee's own expense, and administration of a marketing fund.
Territory protection (Item 12)
Franchisees get a "Designated Territory" (population of at least 15,000, defined by zip codes, streets, or a radius) where the franchisor won't open or license a competing Studio -- but with real carve-outs: StretchLab explicitly reserves the right to sell into that territory via the Internet/e-commerce/streaming, and to open competing "Non-Traditional Site" locations (big-box gyms, airports, stadiums, etc.) inside it. Territory retention is also tied to a Minimum Monthly Gross Sales Quota ($20,000/month by year 1, $30,000/month by year 2+) -- missing it can trigger mandatory corrective training and ultimately termination.
Renewal & termination terms (Item 17)
10-year initial term with one 10-year renewal option (requires signing the then-current franchise agreement, a $10,000 successor fee, and a general release). The franchisor cannot terminate without cause, but most curable defaults (including missing the sales quota) carry just a 30-day cure period. Disputes go through informal negotiation, then JAMS mediation, then binding arbitration -- all held within 50 miles of Irvine, CA (or by videoconference only if both sides agree), a real logistical burden for an out-of-state franchisee.
How StretchLab compares to other Fitness franchises
Across the 10 fitness franchises we've hand-verified so far, the typical range to open runs $490,262–$1,286,375, with royalties averaging around 7.3% of gross sales (based on the 9 of them that charge a flat %-of-revenue royalty).
$764,577–$1,104,920 · 8% royalty
Pure Barre$445,299–$736,465 · 7% royalty
Anytime Fitness$539,329–$905,482 · 8% royalty
Club Pilates$403,289–$1,029,811 · 8% royalty
Burn Boot Camp$291,145–$678,003 · 6% royalty
Planet Fitness$1,282,500–$5,386,000 · 7% royalty
The Joint Chiropractic$254,250–$520,800 · 7% royalty
F45 Training$362,300–$857,700 · 7% royalty
Hotworx$288,890–$830,380 · non-%-of-revenue royalty
StretchLab Franchise FAQ
How much does it cost to franchise a StretchLab?
Based on StretchLab's own FDD, total initial investment to open one location runs $271,037–$814,192, including the $60,000 franchise fee. California DFPI Registration Renewal, App ID APP00005041, filed 4/17/2026, effective 6/25/2026. FDD issuance date April 17, 2026.
What is the StretchLab franchise fee and royalty rate?
The initial franchise fee is $60,000, and the ongoing royalty is 8% of gross sales, per the filing on record.
Is the StretchLab franchise growing or shrinking?
Growing. Across 2023–2025, StretchLab added a net 203 franchised locations, per its own annual FDD filings.
Keep going
- StretchLab and The Joint Chiropractic are both fitness franchises; The Joint Chiropractic's total investment starts about $16,787 lower than StretchLab's. The Joint Chiropractic Franchise
- StretchLab and Hotworx are both fitness franchises; StretchLab's total investment starts about $17,853 lower than Hotworx's. Hotworx Franchise
Where this came from: California DFPI Registration Renewal, App ID APP00005041, filed 4/17/2026, effective 6/25/2026. FDD issuance date April 17, 2026. You can pull the same filing yourself from the California DFPI's public franchise search. Filed 2026-04-17. None of this is investment advice -- get the franchisor's current FDD and talk to a real attorney or accountant before you sign anything.
If you see a different unit count elsewhere: franchisors only have to refile their FDD annually, so the numbers here can run 6–18 months behind a franchisor's own real-time marketing claims -- which often aren't independently verified, and sometimes count signed-but-not-yet-open locations. A gap isn't necessarily an error on either side; it's two different snapshots in time from two different sources.