Cleaning
Two Maids Franchise
A residential home cleaning franchise providing recurring house cleaning services within an exclusive designated territory. Markets a "Pay-for-Performance" cleaner-compensation model as its point of difference from competitors that pay a flat hourly wage.
Every franchisor has to file a document called an FDD before they can legally sell you a franchise. Buried in it are the two things a sales rep won't volunteer: what you'll actually spend to open, and whether existing locations are opening or closing. That's what's below, pulled straight from Two Maids's own filing.
What it costs to open
From the filing's investment breakdown -- not a "starting at" number a sales rep quoted you.
Franchise fee
$59,950
Total to open
$93,440–$149,890
Ongoing royalty
7% of gross sales
What you'd actually spend, over time
The upfront cost is only part of it. Plug in what you expect a location to bring in, and see the real total once royalties over a few years are added on top.
Defaulted to a rough cleaning industry average, not a figure from Two Maids's own FDD -- change it to your own estimate.
Total cost of ownership over 5 years
$233,440 – $289,890
Startup investment
$93,440–$149,890
Royalty per year (7%)
$28,000
Total royalty, 5yr
$140,000
When would you break even?
Revenue alone doesn't tell you this -- it depends on what's left after rent, labor, and everything else. Two Maids's FDD doesn't disclose a reliable profit figure (most franchisors don't), so this starts from a typical cleaning profit margin (~20%) and applies it to the revenue you entered above -- adjust the percentage to your own realistic estimate.
Defaulted to a general cleaning industry benchmark, not a figure from Two Maids's own filing -- this is a starting point to adjust, not a promise about what franchisees actually make.
At that profit, you'd break even in about
1.2–1.9 years
Weigh that payback period against what you already know: Two Maids is opening more locations. A long payback period on a shrinking brand is a very different bet than the same payback period on a growing one.
Is Two Maids actually growing?
Franchisors have to report, every year, how many locations opened, closed, or changed hands. Most franchise sites never show you this. Here it is:
Locations opened vs. closed, by year
GrowingFrom Item 20 of Two Maids's FDD, the section franchisors use to disclose real openings and closings.
| Year | Franchised units, start | Franchised units, end | Net change |
|---|---|---|---|
| 2022 | 91 | 99 | +8 |
| 2023 | 99 | 118 | +19 |
| 2024 | 118 | 144 | +26 |
Most recent year (2024): gained 26 franchised units, ending the year at 144 total.
What you're actually signing up for
The cost and growth numbers above are only part of the picture. These three FDD items are the ones a prospective franchisee tends to weigh most heavily once they're past the sticker price.
Training & ongoing support (Item 11)
Initial training is 10 days of combined classroom and on-the-job instruction, required within 180 days of signing. Ongoing support includes a Local Advertising Start-Up Program for the first six months (then an ongoing local-advertising program), phone/email/on-site guidance, and optional refresher or replacement-manager training at an added cost ($500/day plus travel for refresher visits).
Territory protection (Item 12)
Genuinely protected: ZIP-code-defined, minimum 50,000 households, and the franchisor won't open another Two Maids location or compete directly against you from a company-owned outlet inside it -- and boundaries stay fixed even if the ZIP code's population changes. Not unlimited, though: the franchisor can still sell commercial cleaning services under the same brand inside the territory, and can sell residential/commercial cleaning under different brands there too.
Renewal & termination terms (Item 17)
10-year initial term, renewable for two consecutive 5-year terms (new agreement may differ materially, renewal fee required). Curable defaults get 7 days to cure trademark violations or 30 days for others; non-curable grounds include bankruptcy, insolvency, and conduct reflecting poorly on the brand. A 2-year post-termination non-compete applies within the former territory or 25 miles of any other Two Maids location. All disputes must be arbitrated or mediated in Jefferson County, Alabama -- the FDD's own risk-factor language warns this out-of-state forum could mean a less favorable settlement and higher costs for an out-of-state franchisee.
How Two Maids compares to other Cleaning franchises
Across the 7 cleaning franchises we've hand-verified so far, the typical range to open runs $113,364–$157,614, with royalties averaging around 7.3% of gross sales (based on the 6 of them that charge a flat %-of-revenue royalty).
Two Maids Franchise FAQ
How much does it cost to franchise a Two Maids?
Based on Two Maids's own FDD, total initial investment to open one location runs $93,440–$149,890, including the $59,950 franchise fee. California DFPI Registration Renewal, App ID APP00002233, filed 4/29/2025, effective 9/16/2025. FDD issuance date April 22, 2025.
What is the Two Maids franchise fee and royalty rate?
The initial franchise fee is $59,950, and the ongoing royalty is 7% of gross sales, per the filing on record.
Is the Two Maids franchise growing or shrinking?
Growing. Across 2022–2024, Two Maids added a net 53 franchised locations, per its own annual FDD filings.
Keep going
- Two Maids and The Cleaning Authority are both cleaning franchises; The Cleaning Authority's total investment starts about $590 lower than Two Maids's. The Cleaning Authority Franchise
- Two Maids and Office Pride are both cleaning franchises; Office Pride's total investment starts about $22,440 lower than Two Maids's. Office Pride Franchise
Where this came from: California DFPI Registration Renewal, App ID APP00002233, filed 4/29/2025, effective 9/16/2025. FDD issuance date April 22, 2025. You can pull the same filing yourself from the California DFPI's public franchise search. Filed 2025-04-29. None of this is investment advice -- get the franchisor's current FDD and talk to a real attorney or accountant before you sign anything.
If you see a different unit count elsewhere: franchisors only have to refile their FDD annually, so the numbers here can run 6–18 months behind a franchisor's own real-time marketing claims -- which often aren't independently verified, and sometimes count signed-but-not-yet-open locations. A gap isn't necessarily an error on either side; it's two different snapshots in time from two different sources.