Food & Beverage
Playa Bowls Franchise
An acai, pitaya and coconut bowl shop franchise that started as a stand on the Belmar, New Jersey boardwalk in 2014 and began franchising in 2016. Shops are small-format with a beach aesthetic; growth has been concentrated in the Northeast and Mid-Atlantic and accelerated to over 50 net new franchised shops in 2023.
Every franchisor has to file a document called an FDD before they can legally sell you a franchise. Buried in it are the two things a sales rep won't volunteer: what you'll actually spend to open, and whether existing locations are opening or closing. That's what's below, pulled straight from Playa Bowls's own filing.
What it costs to open
From the filing's investment breakdown -- not a "starting at" number a sales rep quoted you.
Franchise fee
$35,000
Total to open
$188,675–$636,458
Ongoing royalty
6% of gross sales
What you'd actually spend, over time
The upfront cost is only part of it. Plug in what you expect a location to bring in, and see the real total once royalties over a few years are added on top.
Defaulted to a rough food & beverage industry average, not a figure from Playa Bowls's own FDD -- change it to your own estimate.
Total cost of ownership over 5 years
$488,675 – $936,458
Startup investment
$188,675–$636,458
Royalty per year (6%)
$60,000
Total royalty, 5yr
$300,000
When would you break even?
Revenue alone doesn't tell you this -- it depends on what's left after rent, labor, and everything else. Playa Bowls's FDD doesn't disclose a reliable profit figure (most franchisors don't), so this starts from a typical food & beverage profit margin (~8%) and applies it to the revenue you entered above -- adjust the percentage to your own realistic estimate.
Defaulted to a general food & beverage industry benchmark, not a figure from Playa Bowls's own filing -- this is a starting point to adjust, not a promise about what franchisees actually make.
At that profit, you'd break even in about
2.4–8.0 years
Weigh that payback period against what you already know: Playa Bowls is opening more locations. A long payback period on a shrinking brand is a very different bet than the same payback period on a growing one.
Is Playa Bowls actually growing?
Franchisors have to report, every year, how many locations opened, closed, or changed hands. Most franchise sites never show you this. Here it is:
Locations opened vs. closed, by year
GrowingFrom Item 20 of Playa Bowls's FDD, the section franchisors use to disclose real openings and closings.
| Year | Franchised units, start | Franchised units, end | Net change |
|---|---|---|---|
| 2021 | 71 | 102 | +31 |
| 2022 | 102 | 136 | +34 |
| 2023 | 136 | 188 | +52 |
Most recent year (2023): gained 52 franchised units, ending the year at 188 total.
How Playa Bowls compares to other Food & Beverage franchises
Across the 8 food & beverage franchises we've hand-verified so far, the typical range to open runs $539,640–$1,843,419, with royalties averaging around 6.1% of gross sales (based on the 8 of them that charge a flat %-of-revenue royalty).
$617,800–$2,170,000 · 6% royalty
Slim Chickens$1,188,900–$4,944,000 · 5% royalty
Ziggi's Coffee$315,830–$2,093,361 · 6% royalty
Crumbl$848,566–$1,472,533 · 8% royalty
Little Caesars$376,500–$1,769,200 · 6% royalty
Jamba$480,850–$941,300 · 6% royalty
Tropical Smoothie Cafe$300,000–$720,500 · 6% royalty
Where this came from: California DFPI Post-Effective Amendment, App ID app-33033, filed 9/12/2024, effective 12/27/2024. FDD issued April 8, 2024, as amended September 6, 2024 (the 2025 renewal package on file, APP00002250, contains no FDD document). Item 5: $35,000 initial franchise fee. Item 6: 6% royalty; brand fund contribution currently 3%. Item 7 Table A: $188,675-$636,458 for a single shop; the multi-unit development table totals $223,675-$793,958. Item 20 Table 1 franchised outlets. You can pull the same filing yourself from the California DFPI's public franchise search. Filed 2024-09-12. None of this is investment advice -- get the franchisor's current FDD and talk to a real attorney or accountant before you sign anything.
If you see a different unit count elsewhere: franchisors only have to refile their FDD annually, so the numbers here can run 6–18 months behind a franchisor's own real-time marketing claims -- which often aren't independently verified, and sometimes count signed-but-not-yet-open locations. A gap isn't necessarily an error on either side; it's two different snapshots in time from two different sources.