Food & Beverage
Smoothie King Franchise
A smoothie and nutritional-supplement quick-service chain built around blended fruit and protein drinks marketed for fitness and wellness. Stephen C. Kuhnau, Sr. originated the Smoothie King concept in 1973; the company was incorporated in Louisiana in 1987 (redomesticated to Texas in 2018) and has offered franchises since May 1988. Franchised unit count grew every year of the FDD's three-year window, crossing 1,200 franchised units in 2025 while the small company-owned base shrank.
Every franchisor has to file a document called an FDD before they can legally sell you a franchise. Buried in it are the two things a sales rep won't volunteer: what you'll actually spend to open, and whether existing locations are opening or closing. That's what's below, pulled straight from Smoothie King's own filing.
What it costs to open
From the filing's investment breakdown -- not a "starting at" number a sales rep quoted you.
Franchise fee
$30,000
Total to open
$329,850–$683,215
Ongoing royalty
6% of gross sales
What you'd actually spend, over time
The upfront cost is only part of it. Plug in what you expect a location to bring in, and see the real total once royalties over a few years are added on top.
Defaulted to a rough food & beverage industry average, not a figure from Smoothie King's own FDD -- change it to your own estimate.
Total cost of ownership over 5 years
$629,850 – $983,215
Startup investment
$329,850–$683,215
Royalty per year (6%)
$60,000
Total royalty, 5yr
$300,000
When would you break even?
Revenue alone doesn't tell you this -- it depends on what's left after rent, labor, and everything else. Smoothie King's FDD doesn't disclose a reliable profit figure (most franchisors don't), so this starts from a typical food & beverage profit margin (~8%) and applies it to the revenue you entered above -- adjust the percentage to your own realistic estimate.
Defaulted to a general food & beverage industry benchmark, not a figure from Smoothie King's own filing -- this is a starting point to adjust, not a promise about what franchisees actually make.
At that profit, you'd break even in about
4.1–8.5 years
Weigh that payback period against what you already know: Smoothie King is opening more locations. A long payback period on a shrinking brand is a very different bet than the same payback period on a growing one.
Is Smoothie King actually growing?
Franchisors have to report, every year, how many locations opened, closed, or changed hands. Most franchise sites never show you this. Here it is:
Locations opened vs. closed, by year
GrowingFrom Item 20 of Smoothie King's FDD, the section franchisors use to disclose real openings and closings.
| Year | Franchised units, start | Franchised units, end | Net change |
|---|---|---|---|
| 2023 | 1,048 | 1,093 | +45 |
| 2024 | 1,093 | 1,149 | +56 |
| 2025 | 1,149 | 1,200 | +51 |
Most recent year (2025): gained 51 franchised units, ending the year at 1,200 total.
What you're actually signing up for
The cost and growth numbers above are only part of the picture. These three FDD items are the ones a prospective franchisee tends to weigh most heavily once they're past the sticker price.
Training & ongoing support (Item 11)
Item 11: Smoothie King designates a general geographic Search Area to limit early site-selection, but only establishes the actual Protected Territory (~15,000-person business/residential count) after the franchisee secures a lease for a Traditional location.
Territory protection (Item 12)
Item 12: no exclusive territory until a lease is secured for a Traditional location, at which point a Protected Territory is designated by identifiable boundaries; Area Developers under a separate Area Development Agreement receive no exclusive territory either.
Renewal & termination terms (Item 17)
Item 17: 10-year term for both Traditional and Non-Traditional locations, with the right to one additional 10-year renewal term if in good standing and compliant with all Manuals and monetary obligations.
How Smoothie King compares to other Food & Beverage franchises
Across the 50 food & beverage franchises we've hand-verified so far, the typical range to open runs $882,585–$2,162,912, with royalties averaging around 5.6% of gross sales (based on the 46 of them that charge a flat %-of-revenue royalty).
$617,800–$2,170,000 · 6% royalty
Slim Chickens$1,188,900–$4,944,000 · 5% royalty
Ziggi's Coffee$315,830–$2,093,361 · 6% royalty
Crumbl$848,566–$1,472,533 · 8% royalty
Little Caesars$376,500–$1,769,200 · 6% royalty
Jamba$480,850–$941,300 · 6% royalty
Tropical Smoothie Cafe$300,000–$720,500 · 6% royalty
Playa Bowls$188,675–$636,458 · 6% royalty
Kona Ice$114,730–$228,601 · non-%-of-revenue royalty
Firehouse Subs$166,671–$950,351 · 6% royalty
Wingstop$310,400–$1,048,500 · 6% royalty
Jersey Mike's Subs$436,176–$1,162,228 · 6.5% royalty
Dunkin'$532,400–$1,832,500 · 5.9% royalty
Popeyes Louisiana Kitchen$1,222,045–$3,923,245 · 5% royalty
Del Taco$1,461,200–$3,313,500 · 5% royalty
Blaze Pizza$757,000–$1,297,100 · 5% royalty
Church's Texas Chicken$1,202,400–$1,886,300 · 5% royalty
MOD Pizza$924,732–$1,220,633 · 5% royalty
Twin Peaks$2,959,000–$5,734,000 · 5% royalty
McDonald's$1,470,500–$2,642,000 · 5% royalty
Subway$263,000–$630,000 · 8% royalty
Taco Bell$1,859,750–$4,312,200 · 5.5% royalty
Domino's Pizza$231,450–$743,500 · 5.5% royalty
KFC$2,107,575–$4,155,000 · 5% royalty
Burger King$2,039,200–$4,730,600 · 4.5% royalty
Chick-fil-A$317,521–$3,463,155 · non-%-of-revenue royalty
Penn Station$507,500–$858,750 · non-%-of-revenue royalty
Nekter Juice Bar$243,155–$647,160 · 6% royalty
Jimmy John's$366,200–$733,500 · 6% royalty
Sonic Drive-In$1,485,200–$2,522,900 · 5% royalty
Papa John's$281,485–$890,267 · 5% royalty
Hungry Howie's Pizza & Subs$238,982–$697,322 · 5.5% royalty
Jack in the Box$1,909,500–$4,041,500 · 5% royalty
Wendy's$1,523,957–$2,992,000 · 4% royalty
Marco's Pizza$286,477–$811,186 · 5.5% royalty
Pizza Hut$846,000–$2,130,000 · 6% royalty
Chicken Salad Chick$777,000–$998,500 · 5% royalty
Teriyaki Madness$392,667–$1,121,405 · 6% royalty
Cold Stone Creamery$390,675–$680,775 · 6% royalty
Scooter's Coffee$1,163,650–$1,345,750 · 6% royalty
Nothing Bundt Cakes$475,200–$994,100 · 6% royalty
Five Guys$977,850–$1,375,750 · 6% royalty
Tim Hortons$427,500–$3,312,500 · 6% royalty
7 Brew$940,500–$2,283,500 · non-%-of-revenue royalty
Swig$608,400–$1,718,000 · 7% royalty
Culver's$3,406,350–$10,294,100 · 4% royalty
Dairy Queen$1,516,200–$2,543,050 · 4% royalty
Paris Baguette$727,515–$1,860,550 · 5% royalty
Jollibee$1,614,568–$4,589,057 · 5% royalty
Keep going
- Smoothie King and Chick-fil-A are both food & beverage franchises; Chick-fil-A's total investment starts about $12,329 lower than Smoothie King's. Chick-fil-A Franchise
- Smoothie King and Ziggi's Coffee are both food & beverage franchises; Ziggi's Coffee's total investment starts about $14,020 lower than Smoothie King's. Ziggi's Coffee Franchise
Where this came from: Smoothie King only files a Net Worth/Experience Exemption notice with California DFPI (dfpi id 340306, legal name "Smoothie King Franchises, Inc" used here) since 2018, and its Minnesota CARDS filings for 2024-2026 are marked/redline only with no clean copy -- so this entry is instead sourced from Wisconsin's DFI franchise registry: WI file 640867, Amendment filing, FDD uploaded 9/2/2026, effective 9/2/2026 (the underlying Registration was effective 4/8/2026). Item 5: $30,000 Traditional-Store initial franchise fee ($15,000 for a Non-Traditional location). Item 6: the royalty is labeled the "Operating Fee" in Item 6, 6% of Gross Sales subject to a $500/month minimum -- not called "royalty" at all, a labeling trap; the National Marketing Fee (ad fund) is currently 3% of monthly Gross Sales (Smoothie King may raise it to 5% with 60 days' notice), plus an optional Regional Marketing Fee of 2% where established. Item 7 Total (End-Cap or In-Line location): $329,850-$683,215 (a Free-Standing Drive-Thru location runs materially higher, $624,950-$1,253,900; this entry uses the more common End-Cap/In-Line format). Item 20 Table No. 1 confirmed. You can pull the same filing yourself from the California DFPI's public franchise search. Filed 2026-09-02. None of this is investment advice -- get the franchisor's current FDD and talk to a real attorney or accountant before you sign anything.
If you see a different unit count elsewhere: franchisors only have to refile their FDD annually, so the numbers here can run 6–18 months behind a franchisor's own real-time marketing claims -- which often aren't independently verified, and sometimes count signed-but-not-yet-open locations. A gap isn't necessarily an error on either side; it's two different snapshots in time from two different sources.